ZIBBIT

Zibbit came to us with a clear ask: build a bold, family-friendly brand that felt natural, soft, and just a little bit playful. The product; a 100% natural insect repellent. The brief; needed to stand out in a saturated wellness-meets-outdoors market while staying approachable for parents and fun enough for kids.

We crafted a visual identity that’s rooted in nature but never boring. Earthy tones meet soft edges evoking a sense of calm, care, and whimsy. The packaging hits that sweet spot between fun and functional. Organic enough to signal trust, but with a spark of playfulness that makes it shelf-eye-candy. Photography and visuals centre on humans in their element: enjoying the outdoors, laughing at a picnic, hiking with kids, or just lounging in the backyard. The goal was to sell a lifestyle, not just a product. To show that Zibbit is part of joyful, bug-free memories.

The result, a brand that feels fresh, intentional, and utterly human. Zibbit now stands confidently in its category with a look that draws in families and delights both parents and little ones.

This brand was a passion and portfolio project for Designer Briefs