hi, i'm elli
Designer, photographer and former florist with over a decade of creative business experience and an unfortunate case of carpal tunnel.
The Beginning
After years of running a fast-paced flower shop, managing a team, juggling deliveries and events, and trying to keep my brand consistent across every sticker, screen, and swing tag, I realised something: design matters. A lot.
But most small business owners are too busy actually running their business to figure out which file type goes where, why their Instagram bio suddenly looks weird, or why their beautiful blush pink logo printed as salmon. I also learned the hard way that when your branding doesn’t match your message, marketing feels way harder than it should.
The Shift
After some serious self-reflection, I realised I wanted a slower, more intentional kind of life. So after ten years of early mornings and dirty fingernails, I hung up my snips and stepped into a new challenge. One that expanded on the parts of business I truly loved most.
I wanted the freedom to create, work from home, travel more, and help other business owners build brands that felt as thoughtful behind the scenes as they looked on the surface.
The Present
Bloomside is a natural extension of everything I’ve learned along the way. My mission is to help creatives and small business owners skip the confusion and step into their next season with a brand and website that actually feels like them. One they’re proud to share.
I’ve survived the messy middle of DIY so you don’t have to. My approach combines thoughtful design, strategy, and real-life business experience to create brands that feel clear, cohesive, and built to grow with you.
I built Bloomside for the business owners who are brilliant at what they do, but tired of trying to do everything themselves.