Hi, I’m Elli - designer, photographer, and former florist with over a decade of creative business experience under my belt.

After years of running a popular and fast-paced flower studio and retail store, managing a team, juggling deliveries and events, and trying to keep my brand consistent across every sticker, screen and swing tag, I realised something: design matters. A lot. But most small business owners are too busy actually running their business to figure out which file type goes where, why their Instagram bio suddenly looks weird, or why their beautiful blush pink logo prints as salmon. (Been there. Screamed into the void.)

I also realised I was craving something different. A new and exciting challenge, an opportunity to expand on the parts of business I really loved. Most importantly a slower, more intentional kind of creative life.

Bloomside is a natural extension of the skills I’ve gathered on my journey. It’s my way of helping other creatives and business owners skip the confusion and step into their next season with a brand and a website that actually feels like them, one they’re proud of. I’ve lived the chaos of DIY, and now I’m here to make it simpler, smoother, and a whole lot more beautiful for you.