Pulkra Floral had outgrown its DIY beginnings. As the business evolved and began attracting larger weddings and events, it needed a brand and website that reflected the quality, creativity, and professionalism behind its work.
Through a strategic brand and website refresh, we created a refined online presence that feels cohesive, polished, and aligned with the premium clients Pulkra Floral is looking to attract. The result is a brand that confidently showcases their expertise, elevates their perceived value, and supports their next stage of growth.
Pulkra Floral
SCOPE OF WORK
Brand Identity
Pulkra Floral was built on a love of nature, a passion for floral artistry, and a commitment to creating beautiful events in a more sustainable way. Using locally grown flowers and environmentally conscious methods, the business offers a thoughtful alternative to traditional event floristry without ever compromising on creativity or quality.
The refreshed brand identity was designed to reflect this unique positioning - balancing organic beauty with a refined, elevated feel that speaks to premium wedding and event clients. The result is a brand that feels distinctive, professional, and deeply connected to the values behind the business.
Tone of Voice
Building on Pulkra Floral's existing voice, we refined and expanded the messaging to better support the business's premium positioning. The tone remains personal, direct, and approachable, while introducing a greater sense of confidence and sophistication.
Clear communication around pricing, process, and expectations helps guide potential clients through the enquiry journey, while thoughtful, detail-focused language reflects the care and creative involvement behind every event. The result is a voice that feels professional, transparent, and aligned with the high-end experience Pulkra Floral delivers.
Website Redesign
To complement the refreshed brand, we completely redesigned Pulkra Floral's Squarespace website. The new site was created to better showcase their portfolio, communicate their unique approach to sustainable floristry, and guide potential clients through the enquiry process with clarity and confidence.
With a refined visual experience, improved structure, and strategic messaging throughout, the website now reflects the quality of Pulkra Floral's work while supporting their goal of attracting higher-end wedding and event clients.
Brand Alignment
We extended the refreshed brand across both print and digital touchpoints, designing bouquet and bridal cards while creating greater consistency across Pulkra Floral's online presence. Every element was thoughtfully aligned to deliver a polished and cohesive experience from first enquiry to final delivery.
"Working with Elli was completely seamless. From our first conversation, I knew she was the right person to bring my vision to life for both my rebrand and website redesign. She took my scattered ideas and shaped them into something cohesive, elevated, and truly aligned with the direction I wanted to take my photography business. She went above and beyond at every step, not just as a designer, but as a sounding board, offering guidance, reassurance, and so much care throughout the entire process. The final result feels like me, just clearer and more refined - a reflection of how deeply she understood my vision. My brand and website now feel so aligned and intentional. I’m so grateful for her vision, expertise, and the heart she pours into her work. If you’re thinking of working with her, do it."
tahnee grace